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The Changing Tone of Advertising – Aspirational is Out, Value is In, 11/10/08...

http://www.nytimes.com/2008/11/10/business/media/10adco.html?partner=r... “As the economy rapidly deteriorates from flourishing to floundering, marketers are scrambling to remake their advertising so...

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LinkedIn Survey Demonstrates Online Social Networks Can Be Powerful Business...

According to a survey conducted by LinkedIn, Anderson Analytics and SPSS, 60% of 30 million LinkedIn users have high personal incomes, hold executive level or consultant positions, are decision-makers...

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Trends: Luxury Stores No Longer Immune to Economic Downturn

Wharton faculty and consumer analysts predict that luxury retailers will take a hit this holiday season, unlike past downturns when they were largely immune. While all consumers are suffering, even...

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Trends: Consumers to Spend More Time at Home, "Luxury Shame," Food...

Nielsen Wire says that with less money to spend consumers will spend more time at home in 2009 which means increases in time spent on videos, blogs and ecommerce sites, and with technology-driven...

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Brand News: Bulgari, Target, Minimum Advertised Price Fight, Folgers, Papa...

The New York Times asks, “Can Bulgari Sell Glamour While Cutting Costs?” Wary of damaging the brand’s image of “opulence and exclusivity,” Bulgari is trying to “cut costs and diminish expenses without...

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